People, companies and the ‘things’ they create, across Cambridge and the East of England are setting the standards in innovation and entrepreneurship across the globe. #21toWatch is a dedicated campaign to showcase and highlight the maybe lesser known, recognising those exciting new entries across all market sectors, and celebrating the very best work going on today in the region. With such diversity and ingenuity amongst the #21toWatch cohort, the attributes each submission is assessed on are Innovation, Challenge, Influence, Viability and Memorability.
If you are looking for more information on the campaign, #21toWatch has also been featured in Forbes. Our sponsors and partners also view the cofinitive #21toWatch campaign as a key investment for them as they support new ventures and opportunities.
We collate a list of the people, the companies and the ‘things’ throughout the year – these are the key dates you need to know. The longlists are updated on a rolling basis, with a nomination window open until 12th January, the shortlist is announced at the start of February, with the annual#21toWatch Top21 unveiled in a unique event the first Thursday in March – Thursday 7th March.
Many on our list (not just the Top21!) have gone on to achieve great things, including enhanced promotions, additional investment, new clients and a variety of other opportunities. Our sponsors and partners also view the cofinitive #21toWatch campaign as a key investment for them as they support new ventures and opportunities.
The Top21.2024 have now been announced. The full event brochure can be viewed here.
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