We’re hunting out the people and companies that deserve a place on their respective #21toWatch lists. But for many it’s their invention, product or development – their ‘thing’ – in their field of expertise that has made them secure a place on the #21toWatch list.

A leader of innovation, the Cambridge Phenomenon has earned its impressive name. From pacemakers to potatoes, as science and technology has evolved we’ve marvelled at the products that people and companies create.

What ‘things’ do you think are setting the standards in innovation? Here is the #21toWatch 2020 list (in alphabetical order):

Longlist Shortlist Top.21 Name Synopsis


The first jet-engineered stovetop espresso machine

Audacious SIM Technology

Audacious is a brand new SIM-only network designed to improve the quality of phone calls for people with hearing loss

Blue Tap

3D printing affordable clean water technology to improve access to high quality drinking water

Network to connect the AI community and develop colloborations between academic and commercial researchers

Cambridge LaunchPad

Led by STEM organisations who invest their talent and resources to inspire young people into STEM careers

Cambridge Mask Company

Respirators that use military grade filtration technology


Health supplements and vitamins scientifically proven to deliver more of the good stuff to your body


A low cost technology animal tracking platform that gives data to help you make better decisions regarding your herd


Developing low energy consuming LEDs using proprietary cubic-GaN technology

Light Blue Fibre

Deliver digital connectivity across the city and beyond - access to over 100km of existing ducting and dark fibre on a wholesale basis


Flexible Integrated Circuits (FlexICs) thinner than a human hair

Start Codon

Start Codon leverages the unique resources of the Cambridge Cluster to identify, seed-fund and drive the success of truly disruptive healthcare startups


Vegetable-picking robot by University of Cambridge Engineering

Should your ‘thing’ be on this list too? Or what ‘thing’ have you seen recently that really stood out? Submit your nomination by completing the form, emailing or following @cofinitive on Twitter and using #21toWatch.

Remember, we’re also looking to create the lists for the companies and people who could be a #21toWatch Top21.