Business etiquette: To hug or not to hug, is that the question?

My name’s Manon Raja, I’m 19 and I’m proud to be cofinitive’s lone millennial/Gen Z  But I also want to share how I’m completely baffled by the older generation’s social Ps & Qs – or rather, what’s known as ‘business etiquette culture’ To hug or not to hug And I’m not... Read More

Cofinitive shortlisted in 30th Anniversary Business Weekly Awards

We are delighted to announce that we have been shortlisted in the upcoming Business Weekly Awards The shortlist has listed us as “a growing team of communications experts based in Cambridge with a strong reputation for co-creating impactful communications programmes with clients locally,... Read More

Good Corporate Communication is like a Good Haircut?

Or How to go from ‘Me too’ to ‘So you’ … I was sitting in front of the mirror at my hairdresser’s last week, reflecting, as you do when faced with your own face - and I had this epiphany: a good haircut is not so different to good corporate communications So, as I’m known for telling... Read More

#21toWatch Announcement Postponed

cofinitive regrets to announce that the #21toWatch Top212020 Awards – due to take place Thursday 5 March 2020 - has been postponed due to health and safety reasons linked to Coronavirus (COVID-19) Our host venue, Arm, has taken a decision to cease all external meetings as a precaution to... Read More

Top21.2020 Judges and their judging criteria

The #21toWatch shortlist is independently judged by four leading experts representing a range of disciplines For 2020, the judges are Isabel Fox (Luminous Ventures), Tim Robinson (Tech East), Siddhi Trivedi (Entrepreneur) and Bruno Cotta (CJBS Entrepreneurship Centre) who will all assess the... Read More

Shortlist of #21toWatch people, companies and ‘things’ announced

The 2020 shortlist for next month’s coveted #21toWatch Awards includes some of the most daring entrepreneurs and innovations from our region Out of the hundreds of entries received, 207 qualified candidates that made it onto a longlist, which has now been whittled down to a shortlist of 62,... Read More

Businesses come out in support of showcase initiative across the region

With the award presentation fast approaching, the ecosystem in Cambridge and across the East of England are rallying in support of the #21toWatch campaign We initiated the #21toWatch programme in 2018 to raise the visibility of some of the up and coming people, companies and ‘things’ across... Read More

‘tis the season to be jolly. And we’ve lots to be jolly about after a great Q4

Following the success and popularity of the inaugural #OnetoWatch campaign and Awards earlier this year, we launched the 2020 campaign to find the next Top 21 for the (now called) #21toWatch Awards at the start of November We are once again on a quest to find those ground-breaking and inspiring... Read More


It's the most wonderful time of the year! While everyone is indulging in chocolate breakfasts as they open windows on their advent calendars, we're looking back at the past year and sharing tasty morsels with you from 2019 Travel with us on our journey of self-reflection as we share what we... Read More