Fake News and Non Starters

Sultans of spin, spin doctors, spinmeisters: Words used, all too often, to describe PR professionals Happily, not words you could ever use to describe the team at cofinitive Far from it And, I have to say, much to the confusion of some wannabe clients One of the hardest things we have to do... Read More

The #21toWatch Top21.2020 Revealed In Live Broadcast

The #21toWatch Top212020 were unveiled today via a live online broadcast owing to the ongoing restrictions arising out of the coronavirus pandemic The annual awards ceremony – created and curated by cofinitive PR and communications company – celebrates the outstanding talent within our... Read More

Cambridgeshire Chambers of Commerce appoints award-winning entrepreneur Faye Holland as Chair of Cambridge & South Cambs Chamber Committee

cofinitive is delighted to announce that our founder and award-winning entrepreneur, Faye Holland has been appointed to chair the Cambridge & South Cambs Chamber Committee A well-known and respected figure within Cambridge’s innovative business community, Faye influences and connects on a... Read More

The importance of an agile business model

As stated at the start of this three-blog series, these are unprecedented times - and we are all going to look somewhat different when we emerge from the crisis Some businesses are clearly, and very regrettably, not going to survive - and the businesses that do stay the course are inevitably going... Read More

Business etiquette: To hug or not to hug, is that the question?

My name’s Manon Raja, I’m 19 and I’m proud to be cofinitive’s lone millennial/Gen Z  But I also want to share how I’m completely baffled by the older generation’s social Ps & Qs – or rather, what’s known as ‘business etiquette culture’ To hug or not to hug And I’m not... Read More

Cofinitive shortlisted in 30th Anniversary Business Weekly Awards

We are delighted to announce that we have been shortlisted in the upcoming Business Weekly Awards The shortlist has listed us as “a growing team of communications experts based in Cambridge with a strong reputation for co-creating impactful communications programmes with clients locally,... Read More

Good Corporate Communication is like a Good Haircut?

Or How to go from ‘Me too’ to ‘So you’ … I was sitting in front of the mirror at my hairdresser’s last week, reflecting, as you do when faced with your own face - and I had this epiphany: a good haircut is not so different to good corporate communications So, as I’m known for telling... Read More