#21toWatch Announcement Postponed

cofinitive regrets to announce that the #21toWatch Top212020 Awards – due to take place Thursday 5 March 2020 - has been postponed due to health and safety reasons linked to Coronavirus (COVID-19) Our host venue, Arm, has taken a decision to cease all external meetings as a precaution to... Read More

Top21.2020 Judges and their judging criteria

The #21toWatch shortlist is independently judged by four leading experts representing a range of disciplines For 2020, the judges are Isabel Fox (Luminous Ventures), Tim Robinson (Tech East), Siddhi Trivedi (Entrepreneur) and Bruno Cotta (CJBS Entrepreneurship Centre) who will all assess the... Read More

Shortlist of #21toWatch people, companies and ‘things’ announced

The 2020 shortlist for next month’s coveted #21toWatch Awards includes some of the most daring entrepreneurs and innovations from our region Out of the hundreds of entries received, 207 qualified candidates that made it onto a longlist, which has now been whittled down to a shortlist of 62,... Read More

Businesses come out in support of showcase initiative across the region

With the award presentation fast approaching, the ecosystem in Cambridge and across the East of England are rallying in support of the #21toWatch campaign We initiated the #21toWatch programme in 2018 to raise the visibility of some of the up and coming people, companies and ‘things’ across... Read More

‘tis the season to be jolly. And we’ve lots to be jolly about after a great Q4

Following the success and popularity of the inaugural #OnetoWatch campaign and Awards earlier this year, we launched the 2020 campaign to find the next Top 21 for the (now called) #21toWatch Awards at the start of November We are once again on a quest to find those ground-breaking and inspiring... Read More


It's the most wonderful time of the year! While everyone is indulging in chocolate breakfasts as they open windows on their advent calendars, we're looking back at the past year and sharing tasty morsels with you from 2019 Travel with us on our journey of self-reflection as we share what we... Read More

Nominations now open for the cofinitive #21toWatch Awards 2020

Following the success and popularity of the inaugural #OnetoWatch campaign and Awards earlier this year, cofinitive has launched the 2020 campaign to find the next Top21 for the (now called) #21toWatch Awards cofinitive have started their extensive search to find those ground-breaking and... Read More

Hello autumn, farewell summer

Things show no sign of slowing down as we head into the final few months of 2019, so it’s time for our Autumn update where we look back on the last quarter And let’s start with a big one! In September the cofinitive team won the ‘Best use of Content’ Gold award in the CIPR Anglia, Thames... Read More

#OnetoWatch finalists are in good company at the Cambridge Independent Science & Technology Awards 2019

Cambridge Independent have announced the finalists in the Science and Technology Awards 2019 and we are delighted to be supporting the #SciTechAwards once again this year The 2018 awards introduced the cofinitive sponsored The One to Watch category, which seeks to identify the people, companies... Read More