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Short list published for #OnetoWatch campaign in advance of March unveiling event

For the last 12 months, Cofinitive have been running the #OnetoWatch campaign showcasing the people, companies and ‘things’ on the cutting-edge of innovation and entrepreneurship in Cambridgeshire & across the East of England.

We set about on a plan to highlight the often lesser-known of these through our #OneToWatch campaign, through desk research, recommendations and online submissions.

Out of just over 500 entrants on the full list, it was important to triage who really constituted #OnetoWatch. It would be easy to assume that these would all be ‘new’ companies but the category of ‘things’ meant that companies like Cambridge Consultants, with their Pebal, also made the long list.

We had entries as far out as Boston, San Francisco, Canada, China and Barcelona. But with entries limited to the East of England (not just Cambridge), we had to omit those, as well as some really strong entries from the UK including London based Sean O’Keefe with COGZ, and Nova Extraction from Nottingham.

With such diversity and ingenuity amongst our #OnetoWatch cohort, the attributes we were looking for were Innovation, Challenge, Influence, Viability and Memorability and you can read more about this criteria on our blog.

Based on the above, the three published long lists accounted to only 42% of the total entries. And from that only 42 made the short list across a range of sectors including ITS, biotech and life sciences, textiles, aviation, AgriTech and social enterprise to name a few.

So without further ado, these are the 42 who made the short list – congratulations!

Adelina Chalmers

Alexander Patto

Dr Chiraz Ennaceur

Emily Mackay

Emily Orton

Joe Glover

Dr Karolina Zapadka

Mireia Crispin

Toby Norman



ANB Sensors


Cambridge Glycoscience


CMR Surgical






Granta Innovation










Spark EV Technology


Virtual Arts

Analysing activity and behaviour data for better health, Activinsights

An Out-of-the-Box IoT solution, Bean IoT/ RFMOD

Reusable beeswax food wraps, BeeBee Wraps

Synthetic biology for dyeing fabric, Colorifix

Strawberry-picking robot, Dogtooth Technologies

Flex-grid networking, RoadMap

Sensors as thin as human hair, Sorex Sensors

Developing an open standard IoT technology, Weightless SIG

To generate the Top 21, we engaged with an independent panel of judges.

These judges were selected for their independence and expertise and we are extremely grateful for their time to carefully review the entries and judge them on the agreed criteria. The judging was completed on Friday 15th February and the Top 21 will be unveiled at the invitation-only event on Thursday 7th March.

If you are interested in attending, please email us at OnetoWatch@cofinitive.com and we will do our best to accommodate you.


To stay informed on the #OnetoWatch campaign, please go to our dedicated page. And the 2020 list is already being populated so please use the form to make submissions.