Our insights

We like to share our own content, and also content from other sources - all to get the grey matter working!

Cambridgeshire Chambers of Commerce appoints award-winning entrepreneur Faye Holland as Chair of Cambridge & South Cambs Chamber Committee

cofinitive is delighted to announce that our founder and award-winning entrepreneur, Faye Holland has been appointed to chair the Cambridge & South Cambs Chamber Committee A well-known and respected figure within Cambridge’s innovative business community, Faye influences and connects on a... Read More

The importance of an agile business model

As stated at the start of this three-blog series, these are unprecedented times - and we are all going to look somewhat different when we emerge from the crisis Some businesses are clearly, and very regrettably, not going to survive - and the businesses that do stay the course are inevitably going... Read More

cofinitive shortlisted in leading industry awards amongst world’s elite

cofinitive is delighted to announce that we have been shortlisted amongst the world’s elite PR agencies in the upcoming CIPR Excellence 2020 Awards Our Cambridge-based PR & Marketing consultancy, which specialises in branding, strategy, marketing communication & engagement, has been... Read More

The next phase of your business: 3 ways you can easily prepare now

We are living in unprecedented times Coronavirus, Covid-19, lockdown, self-isolation: these are words most of us have never even heard of, never mind articulated before There are no words to properly express the devastation, confusion and general nightmare of what’s happening around us now –... Read More

Business etiquette: To hug or not to hug, is that the question?

My name’s Manon Raja, I’m 19 and I’m proud to be cofinitive’s lone millennial/Gen Z  But I also want to share how I’m completely baffled by the older generation’s social Ps & Qs – or rather, what’s known as ‘business etiquette culture’ To hug or not to hug And I’m not... Read More

Cofinitive shortlisted in 30th Anniversary Business Weekly Awards

We are delighted to announce that we have been shortlisted in the upcoming Business Weekly Awards The shortlist has listed us as “a growing team of communications experts based in Cambridge with a strong reputation for co-creating impactful communications programmes with clients locally,... Read More