Our insights

We like to share our own content, and also content from other sources - all to get the grey matter working!

cofinitive has signed up as a Local Business Champion – an initiative by the Cambridgeshire Chambers of Commerce

cofinitive has signed up to be a part of the new Championing Business programme launched by Cambridgeshire Chambers of Commerce The programme encourages all businesses across our region to become a Local Business Champion The initiative is open to all businesses irrespective of size and whether... Read More

#21toWatch creator/cofinitive founder Faye Holland named in prestigious ‘Most Influential Women in UK Tech’ 2020 list

#21toWatch creator Faye Holland has been included in the prestigious ‘Most Influential Women In UK Tech’ 2020 list, which is compiled annually by Computer Weekly magazine Faye – who is the founder of Cambridge-based PR & Communications company, cofinitive – started the #21toWatch... Read More

Fake News and Non Starters

Sultans of spin, spin doctors, spinmeisters: Words used, all too often, to describe PR professionals Happily, not words you could ever use to describe the team at cofinitive Far from it And, I have to say, much to the confusion of some wannabe clients One of the hardest things we have to do... Read More

The #21toWatch Top21.2020 Revealed In Live Broadcast

The #21toWatch Top212020 were unveiled today via a live online broadcast owing to the ongoing restrictions arising out of the coronavirus pandemic The annual awards ceremony – created and curated by cofinitive PR and communications company – celebrates the outstanding talent within our... Read More

Cambridgeshire Chambers of Commerce appoints award-winning entrepreneur Faye Holland as Chair of Cambridge & South Cambs Chamber Committee

cofinitive is delighted to announce that our founder and award-winning entrepreneur, Faye Holland has been appointed to chair the Cambridge & South Cambs Chamber Committee A well-known and respected figure within Cambridge’s innovative business community, Faye influences and connects on a... Read More

The importance of an agile business model

As stated at the start of this three-blog series, these are unprecedented times - and we are all going to look somewhat different when we emerge from the crisis Some businesses are clearly, and very regrettably, not going to survive - and the businesses that do stay the course are inevitably going... Read More