Our insights

We like to share our own content, and also content from other sources - all to get the grey matter working!

Businesses come out in support of showcase initiative across the region

With the award presentation fast approaching, the ecosystem in Cambridge and across the East of England are rallying in support of the #21toWatch campaign We initiated the #21toWatch programme in 2018 to raise the visibility of some of the up and coming people, companies and ‘things’ across... Read More

Multi-award-winning cofinitive rockets to 2nd position in prestigious ‘Image Makers’ rankings

We are absolutely thrilled to announce that cofinitive has rocketed to 2nd position in the 2020 ‘Image Makers’ rankings in Business Weekly’s coveted New Year Honours list Up three places from last year, the significant rise means our multi-award-winning PR and communications consultancy is... Read More

cowmoonications, art & paying-it-forward: the cowfintive moo crew

When we first herd about Cows About Cambridge, the team at cofinitive knew we wanted to be involved As a creative company, we want to show our support of something that brings art to the forefront over 12-week trail in Cambridge And, as pay-it-forward is one of our core values, supporting the... Read More

‘tis the season to be jolly. And we’ve lots to be jolly about after a great Q4

Following the success and popularity of the inaugural #OnetoWatch campaign and Awards earlier this year, we launched the 2020 campaign to find the next Top 21 for the (now called) #21toWatch Awards at the start of November We are once again on a quest to find those ground-breaking and inspiring... Read More


It's the most wonderful time of the year! While everyone is indulging in chocolate breakfasts as they open windows on their advent calendars, we're looking back at the past year and sharing tasty morsels with you from 2019 Travel with us on our journey of self-reflection as we share what we... Read More

I’m with Seb! Musings on a Friday afternoon

Faye Holland I recently spent time at a breakfast meeting where, having had my inner geek satisfied with live hacking from Oli of @Bulletproofsec, I reflected on the keynote speaker Lord Sebastian Coe CH KBE and how familiar his approach is to making things happen Lord Coe is a man after my... Read More

Nominations now open for the cofinitive #21toWatch Awards 2020

Following the success and popularity of the inaugural #OnetoWatch campaign and Awards earlier this year, cofinitive has launched the 2020 campaign to find the next Top21 for the (now called) #21toWatch Awards cofinitive have started their extensive search to find those ground-breaking and... Read More

Hello autumn, farewell summer

Things show no sign of slowing down as we head into the final few months of 2019, so it’s time for our Autumn update where we look back on the last quarter And let’s start with a big one! In September the cofinitive team won the ‘Best use of Content’ Gold award in the CIPR Anglia, Thames... Read More

#OnetoWatch finalists are in good company at the Cambridge Independent Science & Technology Awards 2019

Cambridge Independent have announced the finalists in the Science and Technology Awards 2019 and we are delighted to be supporting the #SciTechAwards once again this year The 2018 awards introduced the cofinitive sponsored The One to Watch category, which seeks to identify the people, companies... Read More