Our insights

We like to share our own content, and also content from other sources - all to get the grey matter working!

Top21.2020 Judges and their judging criteria

The #21toWatch shortlist is independently judged by four leading experts representing a range of disciplines For 2020, the judges are Isabel Fox (Luminous Ventures), Tim Robinson (Tech East), Siddhi Trivedi (Entrepreneur) and Bruno Cotta (CJBS Entrepreneurship Centre) who will all assess the... Read More

Shortlist of #21toWatch people, companies and ‘things’ announced

The 2020 shortlist for next month’s coveted #21toWatch Awards includes some of the most daring entrepreneurs and innovations from our region Out of the hundreds of entries received, 207 qualified candidates that made it onto a longlist, which has now been whittled down to a shortlist of 62,... Read More

Businesses come out in support of showcase initiative across the region

With the award presentation fast approaching, the ecosystem in Cambridge and across the East of England are rallying in support of the #21toWatch campaign We initiated the #21toWatch programme in 2018 to raise the visibility of some of the up and coming people, companies and ‘things’ across... Read More

Multi-award-winning cofinitive rockets to 2nd position in prestigious ‘Image Makers’ rankings

We are absolutely thrilled to announce that cofinitive has rocketed to 2nd position in the 2020 ‘Image Makers’ rankings in Business Weekly’s coveted New Year Honours list Up three places from last year, the significant rise means our multi-award-winning PR and communications consultancy is... Read More

cowmoonications, art & paying-it-forward: the cowfintive moo crew

When we first herd about Cows About Cambridge, the team at cofinitive knew we wanted to be involved As a creative company, we want to show our support of something that brings art to the forefront over 12-week trail in Cambridge And, as pay-it-forward is one of our core values, supporting the... Read More

‘tis the season to be jolly. And we’ve lots to be jolly about after a great Q4

Following the success and popularity of the inaugural #OnetoWatch campaign and Awards earlier this year, we launched the 2020 campaign to find the next Top 21 for the (now called) #21toWatch Awards at the start of November We are once again on a quest to find those ground-breaking and inspiring... Read More


It's the most wonderful time of the year! While everyone is indulging in chocolate breakfasts as they open windows on their advent calendars, we're looking back at the past year and sharing tasty morsels with you from 2019 Travel with us on our journey of self-reflection as we share what we... Read More

I’m with Seb! Musings on a Friday afternoon

Faye Holland I recently spent time at a breakfast meeting where, having had my inner geek satisfied with live hacking from Oli of @Bulletproofsec, I reflected on the keynote speaker Lord Sebastian Coe CH KBE and how familiar his approach is to making things happen Lord Coe is a man after my... Read More

Nominations now open for the cofinitive #21toWatch Awards 2020

Following the success and popularity of the inaugural #OnetoWatch campaign and Awards earlier this year, cofinitive has launched the 2020 campaign to find the next Top21 for the (now called) #21toWatch Awards cofinitive have started their extensive search to find those ground-breaking and... Read More