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Nominations now open for the cofinitive #21toWatch Awards 2020

Following the success and popularity of the inaugural #OnetoWatch campaign and Awards earlier this year, cofinitive has launched the 2020 campaign to find the next Top21 for the (now called) #21toWatch Awards.

cofinitive have started their extensive search to find those ground-breaking and inspiring People, Companies and the ‘Things’ across Cambridge and the East of England – those that are truly setting the standards in cutting-edge innovation and entrepreneurship across the globe.

#21toWatch is a dedicated campaign to showcase and highlight the often lesser known, recognising the exciting new entries across all market sectors, and celebrating the very best work going on in the region today. With such diversity and creativity amongst the #21toWatch cohort, each submission is assessed on five specific attributes: Innovation, Challenge, Influence, Viability and Memorability.

As with last year, the three People, Companies and ‘Things’ categories will each have their own diverse lists from which the final #21toWatch (seven from each category) will be selected by an independent judging panel.

An early nominee making it onto the People longlist is Emily Mackay, Head of AI and Data Strategy at Congenica. Emily was nominated by several sources for her exceptional work originating fresh ways to use AI to advance the clinical decision-support platform’s work in genomic interpretation. Emily epitomises the calibre of individuals working behind the scenes in many startups and says of her nomination:

“I am hugely honoured to be held up as a role model for women in tech and, in particular, those motivated to be working in this space from a non-traditional background”.


POCKiT diagnostics has, similarly, has made it onto the Companies longlist. And for good reason. For the last two years, the startup has been focused on developing a novel biomarker panel for stroke subtype differentiation. The company was a deserving finalist in the cofinitive-sponsored ‘The One to Watch’ category at the recent Cambridge Independent Science and Technology Awards.  CEO Gonzalo Ladreda, said:

“We are developing the first blood test to accurately diagnose a stroke. We are on a mission to save thousands if not millions of lives.”


Innovative AgriTech company, Herdsy appeared on the 2019 Companies longlist and have now made an early entry onto the 2020 ‘Things’ longlist with their ‘FitBit for cows’. The Herdsy Livestock Tracking Collar is the only animal tracking tag that can be used on any farm animal – extrapolating the health of your livestock to help cut costs and ensure a more sustainable, precision farming practice.

Faye Holland, founder and director of cofinitive, says

“The #21toWatch initiative gives startups and established businesses alike the opportunity to be spotlighted for something that is, or has the potential to be, revolutionary. It is an incredibly inspiring activity to be leading.”

The #21toWatch lists are created throughout the year. Every submission is vigorously assessed before being added to the longlist. From this, a shortlist is compiled before an independent judging panel determines the final Top21, announced on March 5th, 2020.

The inaugural event last year was such a success that cofinitive was already receiving nominations and submissions for the 2020 campaign during the 2019 awards ceremony. Faye continues:

“We’ve already received more than 120 submissions, even before opening the formal nomination window and launching the 2020 Awards. But these are just the tip of the iceberg as there are so many incredible things going on across the region.”

Many of 2019’s Top21 have gone on to enjoy great success – securing new rounds of funding, making new mentoring and business connections and securing new clients. What is evident is that this is a campaign that business wants to be a part of – either to be on the list themselves or to be supporting those businesses on it.

You can  make your nomination for #21toWatch and find out more at www.cofinitive.com/21toWatch. Deadline for nominations is 31st January 2020.